AALEYA RASOOL

About

Aaleya Rasool, M.B.A, M.Phil is an integrated M.Phil- Ph.D research scholar in the Department of Management Studies, BITS Pilani, Dubai Campus, UAE. She has obtained her MBA degree from University of Kashmir, India. She has qualified University Grants Commission National Eligibility Test and Jammu & Kashmir State Eligibility Test in Management. Her areas of interest are customer engagement, customer experience, and services marketing. Apart from presenting her research work in few national and international conferences, her work is published in reputed journals like Journal of Retailing and Consumer Services, International Journal of Bank Marketing, Journal of Internet Commerce, and Current Opinion in Psychology.

Employment

Employment history is unavailable.

Education

• University of Kashmir Masters in Business Administration
  2012 - 2014

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation
  Journal of Internet Commerce 2021 DOI: 10.1080/15332861.2021.1889818
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• Customer engagement in the digital age: a review and research agenda
  Current Opinion in Psychology 2020 DOI: 10.1016/j.copsyc.2020.05.003
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• Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
  International Journal of Bank Marketing 2020 DOI: 10.1108/IJBM-12-2019-0460
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• Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
  Journal of Retailing and Consumer Services 2019 DOI: 10.1016/j.jretconser.2019.05.018
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