NK
Nirmalya Kumar
ISB, Singapore Management University (SMU), Northwestern University, London Business School
0000-0001-8368-7589
Employment
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ISB Visiting Professor2025 - Present
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Singapore Management University (SMU) Professor2017 - 2025
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London Business School Professor2003 - 2017
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International Institute for Management Development Professor1995 - 2003
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Northwestern University Visiting Assistant Professor1994 - 1995
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Pennsylvania State University Assistant Professor1990 - 1994
Education
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Northwestern University PhD? - 1991
Projects & Funding
Projects & funding information is unavailable.
Publications (154)
- Securing a Calibrated Marketing Budget Save
- Amazon versus Walmart: Clash or strategic complementarity Save
- Clash: Amazon versus Walmart Save
- Toblerone pricing at airport duty-free shops Save
- Toblerone pricing at airport duty-free shops Save
- Amazon vs Walmart: Clash of business models Save
- Amazon vs Walmart: Clash of business models Save
- Countercyclical marketing during recessions Save
- Gucci: Staying relevant in luxury over a century Save
- Gucci: Staying relevant in luxury over a century Save