Bharadhwaj Sivakumaran

Employment

• Great Lakes Institute of Management Professor
  2025 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Service over self: A dyadic perspective on customer stewardship control in frontline service encounters
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104777
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• Artificial Intelligence and Consumer Information Search: A Review, Synthesis, and Propositions
  IEEE Transactions on Engineering Management 2026 DOI: 10.1109/TEM.2025.3648018
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• Airline Social Media Recovery Satisfaction: Has COVID Changed Everything?
  Journal of Travel Research 2025 DOI: 10.1177/00472875241228498
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• Public service announcements: A literature review and way forward
  International Journal of Consumer Studies 2023 DOI: 10.1111/ijcs.12942
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• Using Schmid–Leiman solution with higher-order constructs in marketing research
  Marketing Intelligence & Planning 2022 DOI: 10.1108/MIP-01-2022-0025
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• The impact of advertising appeals on impulse buying
  Marketing Intelligence & Planning 2022 DOI: 10.1108/MIP-11-2021-0390
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• Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
  Psychology & Marketing 2021 DOI: 10.1002/mar.21490
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