NM
0000-0001-8400-5527 About
My research interests are on developments in transition and emerging markets within and outside the BRICS (Brazil, Russia, India, China) as well as the MINT (Mexico, Indonesia, Nigeria, Turkey) blocs. Fields of enquiry range from specialized areas of marketing (events, sports, place, music and film) to entrepreneurship (diaspora, ethnic minority, social and women).
Employment
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Bloomsbury Institute London Research Fellow2019 - Present
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Nnamdi Azikiwe University Professor2019 - Present
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Bloomsbury Institute London Director2015 - 2019
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (106)
- Practitioner viewpoint: Navigating the promises and gaps in digital transformation, SME development and job creation in Africa Save
- Untangling the Complexities of Central Bank Digital Currency Rejection Amongst Merchants: A Qualitative Comparative Analytical Approach Save
- Women as Catalysts of Enterprise Development in Africa: Exploring Afrobeats and Amapiano Through Bandura’s Role Model Theory and Mama’s Femocracy Save
- From beats to business: African creative industries and the re-emergence of Commonwealth trade relations Save
- Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention: the mediating role of brand attractiveness Save
- Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing Save
- EXPLORATION OF CULTURE, HERITAGE AND MUSEUM IN SUSTAINABLE CITY DEVELOPMENT Save
- Unravelling the Link Between Bilateral Investment Treaties and Environmental Sustainability in Sub-Saharan African Countries Save
- The Effect of Procurement Contract Monitoring on Performance of Gicumbi District, Rwanda Save
- Going Global – A Qualitative Analysis of Nigerian Cuisine Beyond the ‘Jollof Rice’ Rivalry Save