Balgopal Singh

Employment

• Banasthali University Professor
  2025 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (30)

• Use of AI Tools in the Hospitality Industry
  2026 DOI: 10.4018/979-8-3373-6741-5.ch005
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• Social Media Privacy Breach of Gen Z : Understanding Their Traumatic Experiences and Coping Strategies for Well-Being
  Indian Journal of Marketing 2025 DOI: 10.17010/ijom/2025/v55/i9/175449
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• MSME Sector Contributing on B2B Electronic Market Places Successes: A Systematic Literature Review & Future Research Agenda
  Journal of Information Systems Engineering and Management 2025 DOI: 10.52783/jisem.v10i14s.2206
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• Product Circularity in the Digital Circular Economy
  2025 DOI: 10.1007/978-981-96-1064-8_10
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• Evaluation of India action plan for prevention of pneumonia and diarrhoea – a diarrhoea management program in Bihar, India
  International Journal of Public Sector Performance Management 2024 DOI: 10.1504/IJPSPM.2024.138040
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• Five decades of self-congruity in consumer behaviour research: A systematic review and future research agenda
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.12983
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• Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.12839
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• The Role of Task, Relationship, and Process Conflicts in Shaping Employee Performance in Nepal’s Commercial Bankst
  International Research Journal of Parroha Multiple Campus 2024 DOI: 10.61916/prmn.2024.v03i01.006
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• Understanding brick and mortar retailers’ satisfaction and continuous intention of mobile payment systems
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i7/174014
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• Healthcare Employee Engagement Using the Internet of Things: A Systematic Overview
  The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part A 2023 DOI: 10.1108/978-1-80382-027-920231004
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