BA
Balamurugan Annamalai
Middlesex University Dubai, XLRI Xavier School of Management, Indian Institute of Management Calcutta, Indian Institute of Technology (BHU) Varanasi
0000-0001-8405-6455
About
Balamurugan is a Senior Lecturer at Middlesex University Dubai. He holds a doctorate in marketing from XLRI Jamshedpur (AACSB, AMBA accredited). He is an engineering graduate in computer science from IIT (BHU) Varanasi and a management post-graduate from IIM Calcutta (AACSB, AMBA, EQUIS, CEMS accredited). His research interest is in social media engagement.
Employment
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Middlesex University Dubai Senior Lecturer2025 - Present
Education
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XLRI Xavier School of Management FPM? - 2019
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Indian Institute of Management Calcutta PGDM? - 2013
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Indian Institute of Technology (BHU) Varanasi B.Tech? - 2011
Projects & Funding
Projects & funding information is unavailable.
Publications (17)
- What shapes perceptions in sustainable luxury hospitality? Investment or collaboration Save
- Social media content strategy for DMOs: examining linguistic style in times of crisis Save
- Consumer behavior in Islamic banking: a systematic literature review and agenda for future research Save
- The power of words: driving online consumer engagement in Fintech Save
- Global multi-sport events: content strategy for driving fan engagement on Twitter Save
- Driving citizen engagement through Twitter: The case of COVID‐19 vaccination drive in India Save
- Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league Save
- Analysis of Motor Vehicle Accidents: Comparison Between Before and During the COVID-19 Lockdown in Maharashtra, India Save
- Social media and Tourism: a cross-platform study of Indian DMOs Save
- Social media content strategy for sport clubs to drive fan engagement Save