Employment
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Panjab University Professor2005 - Present
Education
Education history is unavailable.
Projects & Funding
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Publications (15)
- A Comparison of the Theory of Reasoned Action and the Theory of Planned Behaviour in Explaining Luxury Fashion Counterfeit Consumption Behaviour Save
- Scale development and validation on perceived artificial intelligence usefulness (PAIU) in the context of online shopping Save
- Understanding Luxury Fashion Counterfeit Consumption Behaviour in an Emerging Economy: A Modified and Extended Theory of Planned Behaviour Approach Save
- OnlineAdFOMO as a New Avenue for Digital Promotion: Index Development and Validation Save
- Consumers’ Social Commerce Intention in the Post-COVID-19 Era: An Empirical Analysis Save
- AI empowered academia: a fuzzy prioritization framework for academic challenges Save
- Mobile banking app experience of generation Y and Z consumers Save
- Adoption of Blended Learning Model in Higher Education Post-COVID-19 Save
- E-marketing Practices of Micro-, Small- and Medium-sized Enterprises: Evidence from India Save
- Education loan delivery by banks in India: A qualitative enquiry Save