Anu Gupta

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Publications (7)

• Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being
  Environment, Development and Sustainability 2023 DOI: 10.1007/s10668-023-03437-0
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• Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender
  International Journal of Sustainable Agricultural Management and Informatics 2023 DOI: 10.1504/ijsami.2023.131887
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• The Pursuit of Less
  International Journal of Social Ecology and Sustainable Development 2022 DOI: 10.4018/IJSESD.306265
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• Consumer Green Consumption Behavior
  Information Resources Management Journal 2022 DOI: 10.4018/IRMJ.291690
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• Modelling drivers of millennials' green consumption behaviour: an interpretive structural modelling approach
  International Journal of Economics and Business Research 2022 DOI: 10.1504/ijebr.2022.124280
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• Millennials Green Consumption Behavior and Its Linkage to Firms Marketing Competitiveness: Findings From Select Study in Uttarakhand
  International Journal of Global Business and Competitiveness 2020 DOI: 10.1007/s42943-020-00017-1
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• SOCIAL MEDIA AND GREEN CONSUMPTION BEHAVIOR OF MILLENNIALS
  Journal of Content, Community and Communication 2020 DOI: 10.31620/jccc.06.20/16
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