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Dr. Shweta Saini

University of Delhi, St. Andrews Institute of Technology and Management

ORCID iD 0000-0001-8639-9339
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About

Shweta Saini is currently working as an assistant professor at the Shree Guru gobin singh Tricentenary University, Gurgaon. She has a Doctorate in Marketing from the Institute of Management Studies and Research, Maharshi Dayanand University. She has qualified for UGC-NET in Commerce. She is a postgraduate from Maharshi Dayanand University and graduated from the University of Delhi, North Campus.

She has published papers in the Scopus Q2 and Q3 Inderscience, Taylor & Francis and ABDC-C category journals and in UGC CARE by Sage Publishers. She is an editor of the book published by IGI Global USA. She has published chapters in edited books indexed in Scopus. She has participated in many national and international conferences organised by IIMs and the University of Delhi. She has also been invited as a guest speaker at a national conference. She is a reviewer for Emerald Publishers.

Her areas of interest are Influencer marketing, Digital marketing, Social media, Brand Image, Brand attitude and brand Engagement, etc.

Employment

  • University of Delhi Guest Faculty
    2023 - 2024
  • St. Andrews Institute of Technology and Management Assistant Professor
    2022 - 2023
  • University of Delhi Guest Faculty
    2019 - 2022

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)