0000-0001-8666-7807 About
A passionate researcher in the service domain, her work has been published in well reputed journals including the Journal of Service Theory & Practice (A), Journal of Services Marketing (A), Studies in Higher Education (A), Journal of Marketing for Higher Education (B), Quality in Higher Education & Global Business Review. Her co-authored paper titled Leadership style and service orientation: The catalytic role of employee engagement has been awarded the most commendable paper for JSTP as a part of annual emerald literary awards 2018. This paper also appeared in the list of ten most downloaded papers for the Journal of Service Theory & Practice (Category A journal as per ABDC listing, 2016).
Employment
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Institute of Management Technology Ghaziabad2016 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (14)
- Films in management education: An experiential and reflective pedagogy Save
- Social Networking Intent of the Zoomers: Evidence from Saudi Arabia Save
- A customer experience lens for higher education in India using journey mapping and experience quality Save
- An analysis of celebrity repositioning through reality television Save
- Revisiting Leadership Communication: A Need for Conversation Save
- An analysis of celebrity repositioning through reality television Save
- Crafting Customer Experience Strategy Save
- Drivers of Brand Engagement: The Role of Brand Communities Save
- Leadership style and service orientation: the catalytic role of employee engagement Save
- Drivers of employee engagement: The role of leadership style Save