0000-0001-8670-0769 About
Dr. Ritesh Patel is an accomplished Associate Professor in the Marketing Area at Sanjivani College of Engineering, Kopargaon, affiliated with Savitribai Phule Pune University in Pune, Maharashtra, India. With a diverse professional journey spanning over 17 years, he has garnered valuable experience across administration, academia, and industry realms. At the core of Dr. Patel's expertise lies his profound research acumen, encompassing a wide spectrum of topics including cause-related marketing, corporate social responsibility, crowd-funding, online retailing, consumer behavior, branding, and business analytics. His scholarly influence is exemplified by his impactful contributions to renowned journals, such as the Journal of Nonprofit & Public Sector Marketing, International Journal of Emerging Markets, Society & Business Review, Social Responsibility Journal, Journal of Philanthropy and Marketing, and the International Review on Public and Nonprofit Marketing. Through these esteemed publications, Dr. Patel has established himself as a significant voice in his field. Beyond his academic pursuits, Dr. Patel finds solace and rejuvenation in his love for sports, particularly volleyball. He values his cherished family, comprising his father, wife, daughter, and son, who provide him with unwavering support and care.
Employment
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Sanjivani College of Engineering Associate Professor2022 - Present
Education
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Sardar Patel University Doctor of Philosophy2007 - 2011
Projects & Funding
Projects & funding information is unavailable.
Publications (21)
- Patronage Intention Towards Online Social Gaming Companies Linked to Cause-Related Marketing Donation: A Social Comparison Theory Perspective Save
- Polarimeter to Unify the Corona and Heliosphere (PUNCH) Save
- Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership Save
- Predicting CSR authenticity in healthcare organizations: an integrated SEM-IPMA-ANN approach through the lens of self-compassion theory Save
- Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns Save
- Transformer Driven Multi-Agent Reinforcement Learning Framework for Integrated Waste Classification Forecasting and Adaptive Routing Save
- Unveiling the impact of donation message-framing, donation magnitude, and product type (vice: hedonic vs. virtue: utilitarian) on CRM participation intention Save
- Virtual gift donation on social live streaming platforms: insights from SEM-IPMA-ANN-NCA methods Save
- Optimizing Social Media Marketing Strategies Through Sentiment Analysis and Firefly Algorithm Techniques Save
- Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps Save