KI
Kavitha Iyer
Symbiosis International (Deemed University), Savitribai Phule Pune University
0000-0001-8705-8712
Employment
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Symbiosis International (Deemed University) Professor and HOD (BBA, Media Management)2013 - Present
Education
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Savitribai Phule Pune University Ph.D2018 - 2023
Projects & Funding
Projects & funding information is unavailable.
Publications (17)
- Born Digital Save
- Parenting for sustainability: a moderated mediation study on adolescent purchase intentions Save
- Empowering Through Femvertising? Exploring the Post-feminist Discourses in Indian Internationally Award-winning Advertisements Vis-à-Vis the World Save
- Femvertising empowering or commodifying women? Exploring the changing feminist discourse in internationally award-winning advertisements Save
- Perceived obstacles to implementing healthy eating habits amongst pre-adolescent Indian children – a parental perspective Save
- Fantasy Sports Participation in Young Adults Save
- A generational study on self-referential advertising: How it affects attitude toward brands Save
- Influence of Disability-Inclusive Advertising on Behavioral Intention - An Intergenerational Analysis Save
- Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability Save
- Virtual Events and Use of Technology Save