J B Ramya

About

Ramya J B is a doctoral research scholar at VIT Business School, Vellore , India pursuing her research in applications of chatbot in marketing. During her masters she has participated in various conferences and has involved herself in various projects.

Employment

• Christ (Deemed to Be University) Assistant Professor
  2025 - Present
• VIT Business School Teaching cum Research Assistant
  2022 - Present

Education

• VIT Business School PhD
  2022 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• From screens to seats: understanding tourist webrooming intentions with the mediating role of quest for food authenticity using SEM-ANN approach
  Journal of Foodservice Business Research 2026 DOI: 10.1080/15378020.2026.2723277
  +Save
• The Mediating Role of Parasocial Relationship in Customer Services Chatbots Among Millennials and Gen Z Population
  International Journal of Human–Computer Interaction 2025 DOI: 10.1080/10447318.2024.2306438
  +Save
• Unleashing the potential of chatbots in business: A bibliometric analysis
  Business Information Review 2023 DOI: 10.1177/02663821231189344
  +Save