shirin alavi

Employment

• Jaypee Institute of Information Technology Associate Professor
  2009 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (24)

• Why apparel companies go green?
  International Journal of Green Economics 2021 DOI: 10.1504/IJGE.2021.117666
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• A comprehensive synthesis of theories of mobile shopping adoption and narrative review
  International Journal of Cyber Behavior, Psychology and Learning 2021 DOI: 10.4018/IJCBPL.2021040104
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• Construction and psychometric analysis of teachers mobile learning acceptance questionnaire
  Interactive Technology and Smart Education 2020 DOI: 10.1108/ITSE-07-2019-0039
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• Generation of trust using social networking sites: A comparative analysis of online apparel brands across social media platforms
  International Journal of Management Practice 2019 DOI: 10.1504/IJMP.2019.102532
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• Digital marketing analytics: The web dynamics of inside blackberry blog
  Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications 2018 DOI: 10.4018/978-1-5225-5187-4.ch027
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• Employee online communities: A tool for employee engagement and retention
  Multidisciplinary Perspectives on Human Capital and Information Technology Professionals 2018 DOI: 10.4018/978-1-5225-5297-0.ch004
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• The Future Scope of Netnography and Social Network Analysis in the Field of Marketing
  Journal of Internet Commerce 2018 DOI: 10.1080/15332861.2017.1423533
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• Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways
  Journal of Relationship Marketing 2018 DOI: 10.1080/15332667.2018.1440145
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• Learning management through mobile apps - a new buzzword
  International Journal of Business Innovation and Research 2017 DOI: 10.1504/IJBIR.2017.084419
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• Mobile Shopping Apps: Functionalities, Consumer Adoption, and Usage
  International Journal of Cyber Behavior, Psychology and Learning 2017 DOI: 10.4018/IJCBPL.2017100104
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