Shikha Bhagat

Employment

• Christ University Assistant Professor
  2018 - Present
• Christ University Assistant Professor

Education

• Noida International University PhD
  2017 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• Environmentally Sustainable Event Management for Industry Innovations and Growth
  2026 DOI: 10.4018/979-8-3373-6435-3.ch007
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• Human-Centered Insights Into ChatGPT in General Education
  2026 DOI: 10.4018/979-8-3373-6831-3.ch008
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• Queer Resilience in the Classroom
  2026 DOI: 10.4018/979-8-3373-7194-8.ch007
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• From Play to Pay
  2025 DOI: 10.4018/979-8-3373-4465-2.ch010
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• Smart City Initiatives Entangled in Political Priorities: Case-Based Analysis on Visakhapatnam, Andhra Pradesh
  S.M.A.R.T. Environments 2024 DOI: 10.1007/978-3-031-59846-3_12
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• Voices of the Future: Generation Z’s Views on AI’s Ethical and Social Impact
  Studies in Systems Decision and Control 2024 DOI: 10.1007/978-3-031-51997-0_31
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• The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app
  Driving Green Marketing in Fashion and Retail 2024 DOI: 10.4018/979-8-3693-3049-4.ch008
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• The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i4/173714
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• Service industry alchemy: A symphony of digital innovations in customer engagement
  Future of Customer Engagement Through Marketing Intelligence 2024 DOI: 10.4018/979-8-3693-2367-0.ch008
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• Influential Asanas: An In-Depth Study Exploring the Dynamics of Yoga Influencers
  2024 DOI: 10.1007/978-3-031-65727-6_20
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