Mankaj Mehta

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Publications (4)

• A Review on the Role of Artificial Intelligence in Tourism
  Proceedings of the 17th INDIACom; 2023 10th International Conference on Computing for Sustainable Global Development, INDIACom 2023 2023
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• Neuromarketing science: A road to a commercial start-up
  Applications of Neuromarketing in the Metaverse 2023 7 citations DOI: 10.4018/978-1-6684-8150-9.ch017
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• Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
  Cases on the Resurgence of Emerging Businesses 2023 0 citations DOI: 10.4018/978-1-6684-8488-3.ch014
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• The war for talent in the digital world
  Applications of Neuromarketing in the Metaverse 2023 1 citation DOI: 10.4018/978-1-6684-8150-9.ch014
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