Dr Rahul Sharma

About

Educator, researcher, and digital marketing expert with 16+ years of experience, driving student-centric learning through innovative pedagogies and AI-driven insights. Published author of numerous research papers in digital marketing and AI, contributing to the advancement of knowledge in these fields. Proven facilitator of effective and systematic teaching methods, with the capacity to collectively fulfil the social and emotional requirements of a varied learner community. Leveraging strong communication skills and a patient nature to display exceptional ‘People Management Abilities’ in team based structured environments. Adaptable and tech-savvy, with a passion for staying updated on industry trends, AI applications, and digital marketing innovations.

Employment

• Lovely Professional University Professor
  2022 - Present
• Lovely Professional University Associate Professor
  2017 - 2022
• Lovely Professional University Additional Responsibility: Head – Academic Operations, Mittal School of Business
  2013 - Present
• Lovely Professional University Assistant Professor
  2008 - 2016

Education

• Lovely Professional University Doctor of Philosophy (Marketing)
  2009 - 2016
• Lovely Professional University Master of Business Administration
  2006 - 2008
• Lyallpur Khalsa College Master of Commerce
  2004 - 2006
• Lyallpur Khalsa College Bachelors in computer aided management
  2001 - 2004

Projects & Funding

Projects & funding information is unavailable.

Publications (84)

• Capturing fan attention: Analysing sponsorship effectiveness and brand resonance in the Indian Premier League
  Journal of Cultural Marketing Strategy 2026 0 citations DOI: 10.69554/bebf5644
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• Perceived financial loss, regulatory trust, and continuance intention among fantasy cricket users in India: evidence from the post-regulatory context
  SN Business & Economics 2026 0 citations DOI: 10.1007/s43546-026-01344-w
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• Immersive Product Demonstrations Through Metaverse Technology
  Management for Professionals 2026 0 citations DOI: 10.1007/978-981-95-7809-2_8
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• Unmasking Greenwashing in the Outdoor Sporting Industry: The Illusion of Sustainability in the Shift to a Circular Model
  Eco Illusions 2026 0 citations DOI: 10.1108/978-1-83662-782-120261010
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• The Evolution of Greenwashing Research in the Context of the Shared Economy: Insights from a Bibliometric Study
  Eco Illusions 2026 0 citations DOI: 10.1108/978-1-83662-782-120261014
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• Experiential Metaverse Marketing
  Advances in Computational Intelligence and Robotics 2026 1 citation DOI: 10.4018/979-8-3373-7534-2.ch010
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• Polarization, Participation, and Perception: Investigating Social Media’s Role in Modern Politics
  Modern Political Marketing and Relational Capital 2026 0 citations DOI: 10.1108/978-1-83708-712-920261001
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• Assessing the Economic and Cultural Significance of Religious Tourism in Ayodhya
  A Guidebook to Ethical Spiritual Travel 2026 0 citations DOI: 10.1108/978-1-80686-013-520261003
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• From curiosity to confidence: exploring investor behaviour in the age of generative AI
  Information Research an international electronic journal 2026 0 citations DOI: 10.47989/ir31261271
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• Leveraging artificial intelligence to build marketing and sales resilience in the digital era
  Applied Marketing Analytics: The Peer-Reviewed Journal 2026 0 citations DOI: 10.69554/hyai9104
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