REENU MOHAN

Employment

• Kristu Jayanti College Assistant Professor
  2018 - Present
• Snehacharya Institute of Hotel Management Associate Professor
  2017 - 2018
• KVM College of Engineering & Information Technology Associate Professor
  2016 - 2017
• KVM College of Engineering & IT Associate Professor
  2014 - 2015
• Pioneer Institute of Management Lecturer
  2010 - 2011

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (24)

• Empowering Women Entrepreneurs in Trade: Challenges, Opportunities and the Role of Digital Marketplaces in Tamilnadu
  2026 DOI: 10.1007/978-3-031-99470-8_42
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• Forecasting Customer Churn Using Machine Learning Models: A Comparative Analysis of Decision Trees, Artificial Neural Networks and Logistic Regression
  2026 DOI: 10.1007/978-3-031-99470-8_36
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• Nurturing Social Media Practices for the Mental Wellbeing of Gen Z
  2026 DOI: 10.1007/978-3-032-04378-8_91
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• SWOC Analysis for Production and Marketing of Sustainable Farming Produces and the Impact of Awareness, Attitude and Satisfaction Level of Farmers in SWOC Groups
  2026 DOI: 10.1007/978-3-031-99470-8_6
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• Turbo-Marketing Strategies and Its Impact on Consumer Behavior: A Mediated Role of Trust and Urgency
  2026 DOI: 10.1007/978-3-031-99470-8_29
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• A Study on Awareness Level of Green Investment on Sustainable Development Among Gen z
  2026 DOI: 10.1007/978-3-031-99470-8_62
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• Deciphering Consumer Decision-Making for Mainstreaming Sustainable Products: Exploring Conscious Eco-Friendly Choices
  2025 DOI: 10.1007/978-3-031-67890-5_92
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• Emotional Intelligence of Leader and Employee Performance with the Mediation of Employee Engagement Using Structure Equation Modelling—A Study in Context of IT Sector Bengaluru, India
  2025 DOI: 10.1007/978-3-031-70855-8_42
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• Evaluating the Ripple Effects: Bengaluru Residents’ Perceptions on Monetary Policy Changes and Their Impact on Housing Finance Accessibility
  2025 DOI: 10.1007/978-3-031-71526-6_39
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• Understanding the Impact of Artificial Intelligence Applications on Indian Higher Education Sector
  2025 DOI: 10.1007/978-3-031-70855-8_3
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