Deependra Singh

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Publications (5)

• The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands
  Journal of Creative Communications 2021 DOI: 10.1177/09732586211002104
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• Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists
  International Journal of Tourism Cities 2021 DOI: 10.1108/ijtc-03-2021-0043
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• Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
  International Journal of Electronic Marketing and Retailing 2021 DOI: 10.1504/ijemr.2021.116503
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• Mapping customer delight by discriminating augmented communication technology for sustainable advantage
  IOP Conference Series: Materials Science and Engineering 2021 DOI: 10.1088/1757-899x/1116/1/012183
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• Brand experience-brand love relationship for Indian hypermarket brands: The moderating role of customers' personality traits
  Journal of Relationship Marketing 2021
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