Dr Meghna Sharma

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Publications (29)

• Influencing sustainable personal care choices: role of marketing tools with perceived consumer effectiveness as moderator
  International Journal of System Assurance Engineering and Management 2026 DOI: 10.1007/s13198-026-03265-1
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• Deepfake Detection Using CNN-Based Architecture
  International Conference on Engineering Technology and Management Icetm 2025 2025 DOI: 10.1109/ICETM63734.2025.11051404
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• Digital transformation and small and medium-sized enterprise (SME) performance: a multi-technology model of value creation and entrepreneurial orientation
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-025-03046-2
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• A Study on Neuromarketing Variables in Automobile Sector with Special Reference to Indian Consumers
  4th International Conference on Innovative Practices in Technology and Management 2024 Iciptm 2024 2024 DOI: 10.1109/ICIPTM59628.2024.10563298
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• Chatbot technology in the education sector: a bibliometrics analysis using VOS viewer
  International Journal of System Assurance Engineering and Management 2024 DOI: 10.1007/s13198-023-02230-6
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• Cybercrimes in Society 5.0: Trust of Generation-Z
  International Conference on Intelligent and Innovative Practices in Engineering and Management 2024 Iipem 2024 2024 DOI: 10.1109/IIPEM62726.2024.10925646
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• ESG Consciousness in Mutual Fund Advisory: Examining Attitudes, Intentions, and Moderating role of Fund Fundamentals and Herding Bias
  Research Square 2024 DOI: 10.21203/rs.3.rs-3886374/v1
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• ESG consciousness in mutual fund advisory: examining attitudes, intentions, and moderating role of fund fundamentals and herding bias
  International Journal of System Assurance Engineering and Management 2024 DOI: 10.1007/s13198-024-02582-7
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• Incidence of speculations in equity return: evidence from Indian share market
  International Journal of Intellectual Property Management 2024 DOI: 10.1504/IJIPM.2024.141534
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• Z-score and logistic model-based default probability prediction in India’s manufacturing sector for economic growth insights
  International Journal of Trade and Global Markets 2024 DOI: 10.1504/IJTGM.2024.145836
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