Rishi Raj Sharma

Employment

• Guru Nanak Dev University Associate Dean and Professor
  2001 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Antecedents of the Youngster’s Awareness About Financial Literacy: A Structure Equation Modelling Approach
  Vision 2021 DOI: 10.1177/0972262921996560
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• E-mail viral marketing: modeling the determinants of creation of “viral infection”
  Management Decision 2020 DOI: 10.1108/MD-03-2017-0215
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• Impact of online financial advertisements on Indian consumer's attitude: Moderating effect of perceived product innovativeness
  Finance India 2020
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• Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation
  Vision 2019 DOI: 10.1177/0972262919850920
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• Impact of viral advertising on product promotion: An experimental study
  Indian Journal of Marketing 2018
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• Modeling the Elements and Effects of Global Viral Advertising Content: A Cross-cultural Framework
  Vision 2018 DOI: 10.1177/0972262917750225
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• What’s Wrong with Misleading Advertising? - An Empirical Investigation
  Asia-Pacific Business Review 2011 DOI: 10.1177/097324701100700116
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