WK
0000-0001-9129-8073 Employment
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Shiv Nadar University Professor2022 - Present
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Institute of Management Technology Professor of Marketing2006 - 2022
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (45)
- Bridging the gap between entrepreneurial intentions and behavior: examining the role of mindfulness Save
- Adoption of virtual reality in secondary school education: extending the diffusion of innovation theory Save
- Corporate social initiatives and wealth creation for firms-an empirical examination Save
- Investigating mental health and well-being among MBA students during campus placement season in India Save
- Probing permanent price reduction strategy of manufacturer brands: pre- and post-purchase perceptions Save
- E-Waste Recycling Behavior in the United Arab Emirates: Investigating the Roles of Environmental Consciousness, Cost, and Infrastructure Support Save
- Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis Save
- Factors affecting the performance of micro-level women entrepreneurs: a comparative study between UAE and India Save
- Measuring Mindfulness in Business School Students: A Comparative Analysis of Mindful Attention Awareness Scale and Langer’s Scale Save
- A cultural perspective on knowledge hiding: the role of organisational justice, distrust and cultural intelligence Save