0000-0001-9140-4876 Employment
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Publications (19)
- Influencer Marketing on New Platforms and the Metaverse for Male Grooming Brands Save
- A study on behavior and preferences of individual investors towards investments with special reference to Delhi NCR Save
- Association of business value to productivity through information technology Save
- Consumer behaviour and online shopping: The study of online shopping adoption (with reference to Lucknow city) Save
- GST: Awareness and perception of small business persons’ (SBPS) Save
- Influence of social media expressions on service quality perceptions Save
- Sustainopreneurship and its’ role in sustainable fashion brands of India Save
- The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow Save
- Mediating factors impacting financial inclusion index (FII) - A step towards sustainable development of bottom of pyramid (BoP) Save
- Giving Personalized Treatment: Customer’s Perception is Your Reality Save