Anupam Bawa

Employment

Employment history is unavailable.

Education

• Panjab University Faculty of Business and Management Commerce Ph.D/ Professor

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Impact of personalized marketing communication on brand attitude is mediated by usefulness: Empirical investigation of surrogate shoppers
  Journal of Global Scholars of Marketing Science 2025 0 citations DOI: 10.1080/21639159.2025.2553562
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• Response to Personalized Marketing Communication: An Empirical Investigation Comparing Users and Non Users of Surrogate Shoppers
  Journal of Internet Commerce 2022 9 citations DOI: 10.1080/15332861.2021.1947741
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• Seeking consumer forgiveness: face management by frontline employees
  Journal of Marketing Theory and Practice 2020 12 citations DOI: 10.1080/10696679.2020.1769485
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• Narrative Worlds of Frugal Consumers: Unmasking Romanticized Spirituality to Reveal Responsibilization and De-politicization
  Journal of Business Ethics 2018 24 citations DOI: 10.1007/s10551-018-3931-1
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• Consumer ethnocentrism: CETSCALE validation and measurement of extent
  Vikalpa 2004 162 citations DOI: 10.1177/0256090920040304
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