Ravneet Singh

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Publications (11)

• Exploring Generation Z’s brand experience drivers: a paradigm shift for food delivery platform
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-025-02780-x
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• Factors impacting purchase intention towards masstige brands: A SEM based analysis of young consumers in India
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-025-02739-y
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• Analysis of young business leaders’ conscious attitudes toward sustainability dimensions
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-025-02725-4
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• Reactions towards online advertisements for millennials: a fuzzy AHP approach
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-025-02709-4
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• Leveraging Artificial Intelligence to Forecast IPO Outcomes
  2025 International Conference on Computational Engineering Sensing Technology and Management Iccetm 2025 2025 DOI: 10.1109/ICCETM66557.2025.11557744
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• Use of social networking sites for B school marketing: an empirical analysis
  International Journal of Business and Globalisation 2023 DOI: 10.1504/IJBG.2022.10045934
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• Privacy Concern Behaviour on Social Media Sites: A Comparative Analysis of Urban and Rural Users
  FIIB Business Review 2022 DOI: 10.1177/23197145221078106
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• Attitude towards the usage of internet-based applications in management education: Study of the Indian Scenario
  Journal of Cases on Information Technology 2021 DOI: 10.4018/JCIT.20211001.oa13
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• An Analytical Assessment of the Precursors of E-Loyalty for Gen Z in the Indian E-Retail Sector
  SSRN 2019 DOI: 10.2139/ssrn.3464945
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• A Comparison of Psychological and Socio-economic Factors Affecting Individual User’s Social Media Behaviour
  FIIB Business Review 2018 DOI: 10.1177/2319714518789759
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