Maraj Sofi

Employment

• Islamic University of Science and Technology Assistant Professor
  2016 - Present

Education

• University of Kashmir Ph. D
  ? - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• From Digital Strategies to Loyal Stays: Exploring the Impact of DMC, CRM, and Trust on Hotel Revisit Intentions
  International Journal of Tourism Research 2026 DOI: 10.1002/jtr.70235
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• Creating exceptional guest experiences: the role of engagement and relationship building in hospitality
  Journal of Hospitality and Tourism Insights 2025 DOI: 10.1108/JHTI-04-2024-0318
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• Conflicts and tourists’ destination choice intention: a study of Kashmir Valley in India
  Tourism Review 2023 DOI: 10.1108/tr-04-2022-0177
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• The effect of customer relationship management (CRM) dimensions on hotel customer’s satisfaction in Kashmir
  International journal of tourism cities 2020 DOI: DOI 10.1108/IJTC-06-2019-0075
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• Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited
  FIIB Business Review 2018 DOI: 10.1177/2319714518798410
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• Service Quality Variables and Tourist Satisfaction at Destination Level – A Study of J&K Tourism
  International Journal of Applied Research and Studies 2014 DOI: 10.20908/ijars.v3i2.9527
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