Poornima Nair

Employment

• Christ (Deemed to Be University) Assistant Professor
  2025 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Green Trends: Exploring the Power of Co-creation in Crafting Sustainable Fashion
  Agile Sustainable Marketing: Navigating Towards a Greener Future 2025 DOI: 10.2174/9789815324068125010012
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• Crafting Couture
  2024 DOI: 10.4018/979-8-3693-5340-0.ch007
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• Influence of an “Indian Aesthetic” vs. “East Asian Aesthetic” on Buying Behaviour
  Advances in Marketing, Customer Relationship Management, and E-Services 2024 DOI: 10.4018/979-8-3693-7535-8.ch005
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• Beyond the Borders
  2024 DOI: 10.4018/979-8-3693-0912-4.ch012
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• Maneuvering the Crossroads of Fast Fashion: Emergence of Populist Consumerism, Co-Creation, and Sustainability
  2024 DOI: 10.1007/978-981-16-9859-0_451-1
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• The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
  International Journal of Business and Emerging Markets 2023 DOI: 10.1504/ijbem.2024.135102
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• Influencing the influencers through co-creation: Approaches to successful brand strategies
  Using Influencer Marketing as a Digital Business Strategy 2023 DOI: 10.4018/979-8-3693-0551-5.ch006
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