Dr. Aditya Tripathi

About

Aditya Tripathi holds a bachelor's degree in electronics and communications as well as an MBA in marketing. He also has an advanced IT certification from NIIT. He has published several case studies and is now working on several research publications. Throughout his career, he has also received several awards for best instructor. He teaches quantitative techniques, management information systems, total quality management, operation research, services marketing, marketing research, business mathematics, consumer behaviour, computer applications, database management systems, and enterprise resource planning, among other things. Throughout his academic career, he has been an active researcher in areas like as digital marketing, service recovery satisfaction, and experimental research. He has also worked for reputable firms in the fields of operations, sales and marketing, and database administration.

Employment

• ITM University Associate Professor
  2008 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (1)

• Brand wagon effect: How brand equity eclipses the effect of eWoM on purchase intentions – Mediating role of review helpfulness
  Journal of Business Research 2023 DOI: 10.1016/j.jbusres.2023.114239
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