Dr. C SURENDHRANATHA REDDY
Also known as: Dr. C Surendhranatha Reddy
Kristu Jayanti (Deemed to be University), Kristu Jayanti College, Bharathiar University, ST. JOSEPH'S COLLEGE OF ENGINEERING, Heritage Foods Pvt. Ltd., SREE VENKATESWARA DEGREE COLLEGE
About
Dr. C. Surendhranatha Reddy
Dean, School of Business and Management
Kristu Jayanti College, Autonomous, Bangalore
Dr. C. Surendhranatha Reddy is a highly experienced academician with over 25 years of expertise in higher education, research, and academic administration. He currently serves as the Head of the Department of Management at Kristu Jayanti College, Autonomous, Bangalore.
Dr. Reddy holds a Doctorate in the field of Online Marketing and a Master’s degree in Marketing. His research interests primarily focus on the intersection of digital marketing, consumer behavior, and online business strategies. Over the years, Dr. Reddy has contributed significantly to the academic community, publishing numerous research papers in reputed, peer-reviewed journals. His research work is widely recognized for its impact on the advancement of knowledge in the field of marketing.
In addition to his academic and research achievements, Dr. Reddy has extensive experience in the administration of academic activities. He has been instrumental in developing and implementing academic programs that enhance the quality of education and promote student development. His leadership and strategic vision have been key in maintaining the department’s excellence in both teaching and research.
Dr. Reddy's vast experience and commitment to higher education have made him a respected figure in the academic community. He continues to contribute to the growth of management education through his scholarly work, leadership, and administrative expertise.
Employment
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Kristu Jayanti (Deemed to be University) Dean2025 - Present
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Kristu Jayanti College ASSOCIATE PROFESSOR, HEAD OF DEPARTMENT2001 - 2025
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Heritage Foods Pvt. Ltd. Marketing Executive1999 - 2001
Education
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Bharathiar University Ph.D.2014 - 2024
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ST. JOSEPH'S COLLEGE OF ENGINEERING M.B.A1997 - 1999
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SREE VENKATESWARA DEGREE COLLEGE B.Sc1994 - 1997
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- Reconceptualising complex needs in later life: a multidimensional framework for integrated person-centred care Save
- Reimagining classroom dynamics: the impact of AI-teacher collaboration on student engagement in higher education Save
- Building inclusive health education: innovative approaches to reach marginalized communities Save
- Enhancing Apparel Shopping Experience Through Virtual Reality: A Comprehensive Investigation Save
- Unveiling the Dynamics: Exploring Customer Intentions in the Adoption of Mobile Wallets for Online Shopping Save
- ChatGPT in the classroom: navigating the generative AI wave in management education Save
- Perception of Young Consumers Towards Electric Two Wheeler in Bangalore City Save
- Unveiling Key Contributors to Customer Brand Switching Behaviour Save
- Driving Forces for the Success of Food Ordering and Delivery Apps: A Descriptive Study Save
- Empirical Study on Perception of consumers about Online Shopping Save