Subhajit Pahari

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Publications (19)

• Surveillance, Suggestion, and Sabotage: Understanding Consumer Pushback Against AI in E‐Commerce and Q‐Commerce
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70188
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• Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70178
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• Seeing, feeling, and buying: a mixed-methods investigation of emotional wellbeing in augmented reality e-commerce
  Electronic Commerce Research 2026 DOI: 10.1007/s10660-026-10175-8
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• Algorithmic opaqueness to financial disengagement: buffering role of community well-being in AI anxiety and perceived redlining across rural regions in the Global North
  International Journal of Bank Marketing 2026 DOI: 10.1108/IJBM-10-2025-0850
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• The economics of entrepreneurial ecosystems: the role of internal capabilities and external conditions
  Cogent Business & Management 2026 DOI: 10.1080/23311975.2026.2613579
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• Work–life balance and employee commitment in the new normal: evidence from Indian railway using mixed-method approach
  Kybernetes 2025 DOI: 10.1108/K-06-2023-1002
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• Decoding Pandemic Stress: Analysing Mental Health of Tea Workers in India
  Management and Labour Studies 2025 DOI: 10.1177/0258042X241285572
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• Factors affecting chatbots in banking services: the UTAUT2 and innovation resistance theory perspective
  Journal of Innovation and Entrepreneurship 2025 DOI: 10.1186/s13731-025-00514-8
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• Exploring minimalist fashion drivers for Gen Z: mixed-method insights
  Journal of Fashion Marketing and Management: An International Journal 2025 DOI: 10.1108/JFMM-07-2024-0269
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• Exploring the social media advertising avoidance behavior through the lens of avoidance motivation theory
  Kybernetes 2025 DOI: 10.1108/K-02-2024-0309
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