sandip mukhopadhyay

About

Sandip Mukhopadhyay (Ph.D.),is an Associate Professor in Indian Institute of Management (IIM), Sambalpur. Prior to that, he has worled with Institute of Management Technology (IMT), Ghaziabad, India. He has completed his PhD from MDI Gurgaon, India focusing on the business models for Digital Platform. He has done his MBA from IIM-Calcutta and engineering from IIEST, Calcutta, India. His research interests include digital platform and ecosystems. social media analytics and selling technology and IT solution. He has published widely in different international journals and authored multiple case studies. Before academia, Sandip worked for IBM, Ericsson, Reliance and Siemens for about twenty years, focusing on selling and deploying technology solutions and driving digital transformations. He also has recently co-authored a book “Selling IT- The science of buying, selling and deal-making”, published by Routledge.

Employment

• Indian Institute of Management Sambalpur

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (14)

• Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach
  Journal of Fashion Marketing and Management: An International Journal 2026 DOI: 10.1108/JFMM-11-2024-0456
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• Understanding AR adoption: consumer motivations, barriers, and occupational differences
  Spanish Journal of Marketing - ESIC 2025 DOI: 10.1108/sjme-05-2024-0136
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• Why do few Organizations Succeed while Others Fail? Impact of Organizational Capabilities and Barriers on Digital Government Transformation
  Information Systems Frontiers 2025 DOI: 10.1007/s10796-025-10603-4
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• The Effectiveness of Omnichannel Strategy: A Meta-analytical Approach
  FIIB Business Review 2025 DOI: 10.1177/23197145251343708
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• Enhancing B2B sales through digital transformation: Insights into effective sales enablement
  Industrial Marketing Management 2025 DOI: 10.1016/j.indmarman.2024.12.009
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• Platform ecosystem research in the technology and innovation management discipline: a multi-method literature review
  Benchmarking: An International Journal 2024 DOI: 10.1108/BIJ-09-2022-0573
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• Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review
  Journal of Strategic Marketing 2024 DOI: 10.1080/0965254X.2023.2229331
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• Electronic word of mouth (eWOM) research – a comparative bibliometric analysis and future research insight
  Journal of Hospitality and Tourism Insights 2023 DOI: 10.1108/JHTI-07-2021-0174
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• The emergence and evolution of a disruptive platform ecosystem: evidence from the Indian mobile services industry
  Electronic Markets 2022 DOI: 10.1007/s12525-021-00495-y
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• Can Value-Based Selling Lead to Higher Enterprise Adoption of Cloud?
  2022 DOI: 10.4018/978-1-6684-3430-7.ch009
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