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Md Kamrul Hasan, PhD

Jashore University of Science and Technology, Curtin University, University of Rajshahi

ORCID iD 0000-0001-9379-832X
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About

Dr. Md. Kamrul Hasan – an academic and researcher - has been serving as a Professor in the Department of Marketing at Jashore University of Science & Technology, Bangladesh since January 21, 2026. He received his PhD under a fully-funded research scholarship (CMPRS) from Curtin Graduate School - an AACSB accredited school in Curtin University of Technology. His doctoral thesis focuses on tourists’ behavioural intention in Coastal tourism settings. Earlier, he pursued an MPhil degree - thesis dealt with consumer attitudinal behaviour in tourism destination marketing. As well, he completed an MBA and BBA from the Department of Marketing, University of Rajshahi.
Dr. Kamrul specializes both in Marketing, and Tourism & Hospitality Management. He has been teaching for 17 years at the university level. As well, he has obtained Industry experience through, consulting and full-time jobs. During his teaching at the university level, he has designed and taught a number of advanced courses related to marketing, consumer behaviour, and research methods for undergraduate and graduate programs. For his teaching, he has had the opportunity to be evaluated by students—which is highly positive and quite encouraging for him. Alongside teaching, he carried out vital administrative responsibilities such as the controller of examinations for 6 years, and also the Head of the Department, coordinator of BBA and MBA programs for several years consecutively.
Alongside teaching, Dr. Kamrul is a researcher who intends to build an integrated research-teaching career. His research interest and agenda are in the areas focusing on consumer behaviour in digital marketing, coastal-based tourism, community-based tourism, pro-poor tourism, adventure tourism, religious tourism, and risk perception aspects of tourism destination marketing. He has over a quite number of academic publications in various peer-reviewed index journals in national and international academia. He attended many seminars, symposiums, conferences, and workshops at home and abroad, and presented research papers some of which received best paper awards. In addition, he reviews journal articles and academic proposals pertaining to marketing, tourism, and consumer behaviour indexed in ABDC, Scopus, and Inder Science.
Besides, as a Resource Person, he conducts training and motivational programs for business graduates and marketing executives. In the industry sector, he personally guides new ventures for their business start-ups. He also conducts research workshops with the young researchers and faculty members on various advanced research methods, especially CB-SEM and PLS-SEM with AMOS and SmartPLS software. He believes his integrated academic, administrative, and managerial experience prepared him to efficiently perform academic responsibilities in any dynamic and modern academic environment.

Employment

  • Jashore University of Science and Technology Professor of Marketing
    2026 - Present

Education

  • Curtin University PhD
    2015 - 2019
  • University of Rajshahi MBA and BBA
    1997 - 2002

Projects & Funding

Projects & funding information is unavailable.

Publications (7)