Priti Ranjan Sahoo

Employment

• KIIT UNIVERSITY ASSOCIATE PROFESSOR
  2009 - Present
• Birla Institute of Technology, Mesra Associate Professor
  2003 - 2009

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Does Personal Innovativeness Influence the Technology Adoption Behavior of Women Entrepreneurs?
  2026 DOI: 10.1201/9781003508953-6
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• Does customer perceived value influence purchase intention of food private label brands in India? A hierarchical component model prospective
  Journal of International Food & Agribusiness Marketing 2026 DOI: 10.1080/08974438.2026.2613936
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• Sustainable Urban Development in Bhubaneswar’s Slums: Innovative Strategies for Water and Sanitation Access
  2026 DOI: 10.2991/978-94-6239-660-9_25
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• Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation
  Innovative Marketing 2026 DOI: 10.21511/im.22(2).2026.02
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• The impact of perceived value on patient satisfaction and behavioral intention in private teaching hospitals of Nepal
  Innovative Marketing 2025 DOI: 10.21511/im.21(2).2025.22
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• Trends of Artificial Intelligence in Revenue Management of Hotels
  2023 DOI: 10.1007/978-981-16-9967-2_29
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• Threats and Challenges of Artificial Intelligence in the Healthcare Industry
  2023 DOI: 10.1007/978-981-16-9967-2_72
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• Technology Shaping Models of “Personalization” in Insurance
  2023 DOI: 10.1007/978-981-19-5221-0_23
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• Relevance of Artificial Intelligence in the Hospitality and Tourism Industry
  2023 DOI: 10.1007/978-981-16-9967-2_11
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• COVID-19 Triggers a Paradigm Shift in Technology for Insurance Industry
  2023 DOI: 10.1007/978-981-19-3571-8_74
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