0000-0001-9441-0040 Employment
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Publications (24)
- A Multi-Theoretical Approach of Unveiling the Factors Influencing Donation Intention on CRM-Embedded Social Gaming Apps: Unifying Self-Determination, Heuristics and Identity Theories Save
- Patronage Intention Towards Online Social Gaming Companies Linked to Cause-Related Marketing Donation: A Social Comparison Theory Perspective Save
- Predicting CSR authenticity in healthcare organizations: an integrated SEM-IPMA-ANN approach through the lens of self-compassion theory Save
- Unveiling the impact of donation message-framing, donation magnitude, and product type (vice: hedonic vs. virtue: utilitarian) on CRM participation intention Save
- The Impact of Donation Message Framing, Donation Scale and Product Variation (Spiritual Sport Products: Hedonic-Utilitarian Orientation) on Cause-Related Marketing Participation Intention Save
- Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership Save
- Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns Save
- Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps Save
- Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership Save
- Impact of skepticism on CRM luxury campaign participation intention of Generation Z Save