Victor Saha

Employment

• O. P. Jindal Global University Assistant Professor

Education

• Birla Institute of Technology & Science Pilani PhD

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• The role of multi-dimensional values and context-specific reasons in socially responsible consumption
  Marketing Intelligence & Planning 2026 DOI: 10.1108/MIP-03-2025-0248
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• The state of dark tourism research: a systematic review and agenda for future studies
  Asia Pacific Journal of Tourism Research 2025 DOI: 10.1080/10941665.2025.2470658
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• From service failure to brand loyalty: evidence of service recovery paradox
  Journal of Brand Management 2025 DOI: 10.1057/s41262-025-00380-5
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• Tourist innovativeness: scale development and validation
  Tourism Recreation Research 2025 DOI: 10.1080/02508281.2025.2460806
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• Differentiating and Synthesizing Socially Responsible Consumption: A Multi-Level Conceptual Framework and Future Research Directions
  Journal of Macromarketing 2025 DOI: 10.1177/02761467241306305
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• Value co-creation: a metatheory unifying framework and fundamental propositions
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-03-2024-0163
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• From consuming food away from home to on-the-go consumption: a multi-study exploration using focus groups and fsQCA
  Journal of Marketing Management 2025 DOI: 10.1080/0267257x.2025.2460773
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• Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
  European Journal of Marketing 2024 DOI: 10.1108/ejm-08-2022-0584
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• Developing a Framework of Sustainable Consumption in Retailing Contexts
  Australasian Marketing Journal 2024 DOI: 10.1177/14413582231185361
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• High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach
  IEEE Transactions on Engineering Management 2024 DOI: 10.1109/tem.2022.3173449
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