Anshu Rani

Employment

• REVA University Associate Professor
  2011 - Present
• RV University Associate Professor

Education

• University of Pune MBA

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Dynamics of User-Generated Content in Industry 4.0
  2023 DOI: 10.4018/978-1-7998-9220-5.ch064
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• Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers
  International Journal of Online Marketing 2022 DOI: 10.4018/IJOM.299399
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• Social Customer Relationship Management (S-CRM)
  2022 DOI: 10.4018/978-1-7998-9553-4.ch011
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• An Empirical Analysis of Receiver's Psychological Characteristics in eWOM Engagement
  International Journal of Cyber Behavior, Psychology and Learning 2022 DOI: 10.4018/IJCBPL.298686
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• EXAMINING THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM) COMMUNICATION ON PURCHASE INTENTION: A QUANTITATIVE APPROACH
  Journal of Content, Community and Communication 2022 DOI: 10.31620/JCCC.06.22/10
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• Social customer relationship management (S-CRM)
  Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 2022 DOI: 10.4018/978-1-7998-9553-4.ch011
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• Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic
  DECISION 2021 DOI: 10.1007/s40622-021-00298-2
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• Determinants of Customer Engagement in Electronic Word of Mouth (eWOM) Communication
  Insights, Innovation, and Analytics for Optimal Customer Engagement 2021 DOI: 10.4018/978-1-7998-3919-4.ch011
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• Building Web-Analytics system to Measure Perceived Source Credibility in Electronic Word of Mouth Communication
  International Journal of Information Systems and Social Change 2020 DOI: 10.4018/IJISSC.2020040101
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• Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model
  Managing Diversity, Innovation, and Infrastructure in Digital Business 2018 DOI: 10.4018/978-1-5225-5993-1.ch003
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