Dr. SHAKTI BODH BHATNAGAR

Employment

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Education

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Publications (7)

• Exaggerated statements in online consumer reviews: causes and implications
  Service Business 2025 DOI: 10.1007/s11628-025-00590-6
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• Sender in focus: Impact of tie-strength of the service provider-sender and sender-receiver on word of mouth
  Journal of Marketing Communications 2025 DOI: 10.1080/13527266.2025.2462257
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• What Drives People to Adopt Grocery Apps? The Moderating Role of Household Size
  Business Perspectives and Research 2025 DOI: 10.1177/22785337221091640
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• Stop hailing, start apping: adoption of app-cab services in an emerging economy
  foresight 2022 DOI: 10.1108/fs-09-2020-0088
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• Why Are Some Customers More Loyal Than Others? The Impact of Positive Psychological Capital on Loyalty, Satisfaction, and Trust
  Journal of Promotion Management 2022 DOI: 10.1080/10496491.2021.2009610
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• Customer disloyalty in retail banking services: attitudinal and behavioural dimensions
  Asia-Pacific Journal of Business Administration 2019 DOI: 10.1108/apjba-08-2018-0124
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• Identifying Customer Loyalty Supporting Factors in the Retail Banking Context: An Empirical Examination
  Journal of Relationship Marketing 2017 DOI: 10.1080/15332667.2017.1349556
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