Krishna Roy

Employment

• Dr. B. C. Roy Engineering College, Durgapur Assistant Professor
  2005 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Impact of electronic word of mouth (e-WOM) on purchasing decisions: an empirical study
  Benchmarking: An International Journal 2025 DOI: 10.1108/BIJ-08-2024-0642
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• A Duo-Decade of Research on Electronic Word of Mouth to Identify Future Research Directions
  Journal of Information & Knowledge Management 2025 DOI: 10.1142/S0219649225500339
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• A study to identify significant predictors of Employee Satisfaction of Private Security Personnel of Enterprises through Hierarchical Multiple Regression Analysis
  Proceedings of the 2nd International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics, ICIITCEE 2024 2024 DOI: 10.1109/IITCEE59897.2024.10467898
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• Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur
  SSRN 2024 DOI: 10.2139/ssrn.4660479
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• A Study To Devise Strategies To Curb Student Absenteeism Rates To Ensure Sustainable Development Of Private Professional Colleges In West Bengal
  SSRN 2023 DOI: 10.2139/ssrn.4559619
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• Predicting Customer Satisfaction of Luxury Watches Using ID3 Algorithm
  2023 7th International Conference on Electronics, Materials Engineering and Nano-Technology, IEMENTech 2023 2023 DOI: 10.1109/IEMENTech60402.2023.10423432
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