Hemant Gupta

About

Dr. Hemant Gupta is a Harvard business education verified academician and researcher with a demonstrated history of working in the higher education industry. Strong research professional with a Doctor of Philosophy (Ph.D.) from the National Institute of Technology Durgapur (NIT Durgapur) India, focused on technology-driven consumer behaviour and Science technology & society (STS). As a Sr. Assistant professor, I leverage data analysis both quantitatively and qualitatively to understand modern technologies' influence on the lifestyle of human civilization.

Employment

• ICFAI Foundation for Higher Education Senior Assistant Professor
  2024 - Present
• Alliance University Assistant Professor
  2021 - 2024

Education

• National Institute of Technology Durgapur Ph.D.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• The attitudes of Indian consumers towards sustainability marketing: a bibliometric analysis
  Competitiveness Review: An International Business Journal 2026 DOI: 10.1108/CR-12-2025-0427
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• Decoding the Impact of Influencers on Q-Commerce Purchase Decision of Gen Z
  2025 DOI: 10.4018/979-8-3373-1712-0.ch005
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• Brand Storytelling and Consumer Engagement in the Culturally Diverse Indian Market
  2025 DOI: 10.4018/979-8-3693-8588-3.ch014
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• Decoding the Potentiality of Wearable Devices in Healthcare: A Mixed Methodology Approach
  2025 DOI: 10.1007/978-3-031-98897-4_3
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• Marketing Strategies for Medical Tourism in India Amongst Gulf Countries
  2024 DOI: 10.4018/979-8-3693-3310-5.ch007
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• Sustainable women empowerment at the bottom of the pyramid through credit access
  Equality, Diversity and Inclusion: An International Journal 2023 DOI: 10.1108/EDI-02-2022-0028
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• Dairy value chain operation and dairy producers: its impact and limitations in an emerging economy
  CABI Reviews 2022 DOI: 10.1079/cabireviews202217016
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• Social and economic empowerment of women through financial inclusion: empirical evidence from India
  Equality, Diversity and Inclusion: An International Journal 2022 DOI: 10.1108/EDI-04-2021-0113
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• The Measurement Model of the Pharmacy Education Service Quality: An Empirical Quest Based on Two Approaches
  Indian Journal of Pharmaceutical Education and Research 2021 DOI: 10.5530/IJPER.55.4.195
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• Some Determinants of Infant Mortality Rate in SAARC Countries: an Empirical Assessment through Panel Data Analysis
  Child Indicators Research 2020 DOI: 10.1007/S12187-020-09734-8
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