M.S SWETHA

Employment

• MOP Vaishnav College for Women Assistant Professor
  2022 - Present

Education

• University of Madras Ph.D
  2017 - 2022
• Stella Maris College Master of Commerce
  2014 - 2016
• MOP Vaishnav College for Women Bachelor Degree of Commerce
  2011 - 2014

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Workations and Vacations in Financial Well-Being Among Digital Nomads’ Travel Decisions
  2026 DOI: 10.1007/978-3-032-02056-7_73
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• Ad Avoidance in Digital Advertising: The Impact of Privacy Disruption and Perceived Intrusiveness
  2024 DOI: 10.2991/978-94-6463-433-4_6
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• From Fear to Resilience: Human Behaviour and Perception during Pandemic.
  The Dawn Publishers 2020
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• An empirical study on consumer awareness on digital footprints
  International Journal of Advanced Science and Technology 2019
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• Emotional Intelligence of Research Scholars: Empirical Evidence from Scholar’ s Self - Assessment.
  ADALYA 2019
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• Enterprise gamification: A motivational drive at workplace
  Indian Journal of Public Health Research and Development 2019 DOI: 10.5958/0976-5506.2019.01534.1
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• Digital Marketing: An Empirical Examination on Awareness and Perception on Intrusive Marketing Strategies
  International Journal of Engineering and Technology (UAE) 2018
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• Impact of SBI Merger with Its Associates on Customer Satisfaction.
  Ajanta 2018
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• Impact of SBI Merger with Its Associates on Customer Satisfaction.
  Ajanta 2018
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• A Critical Evaluation of VMSD In the Retail Apparel Industry.
  Indian Joumal of Research 2017
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