Sumangla Rathore

Employment

• ICFAI Foundation for Higher Education
  2018 - Present
• Sir Padampat Singhania University Head of the department
  2009 - 2018
• ICFAI Assistant Professor
  2004 - 2009
• Bhupal Nobles' Sansthan Lecturer
  2003 - 2004

Education

• Mohanlal Sukhadia University PhD
  ? - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Quantifying the Dynamic Factors Influencing New-Age Users’ Adoption of 5G Using TAM and UTAUT Models in Emerging Country: A Multistage PLS-SEM Approach
  Education Research International 2023 DOI: 10.1155/2023/5452563
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• Digital-Locker Services in India
  Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities 2019 DOI: 10.4018/978-1-5225-5412-7.ch005
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• Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India
  Mobile Commerce: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications 2017
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• Capturing, analyzing, and managing word-of-mouth in the digital marketplace
  Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace 2015 DOI: 10.4018/978-1-4666-9449-1
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• Critical Factors for Successful Implementation of Business Analytics: Exploratory Findings from Select Cases
  International Journal of Business Analytics and Intelligence 2015
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• Developing a research framework to assess online consumer behaviour using netnography in India: A review of related research
  Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace 2015 DOI: 10.4018/978-1-4666-9449-1.ch009
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• Developing a research framework to assess online consumer behaviour using netnography in India: a review of related research
  Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace 2015
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• Factors Influencing Behavioural Intention to use Smart Phones
  Global Vistas 2015
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• Analyzing the Factors Essential for B2C Websites
  International Journal 2014
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• Precursors to Electronic Word-of-Mouth: An Exploration of Factors That Influence Mobile Phone-Related Online Communication Behavior Among University Students
  IUP Journal of Information Technology 2014
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