Abhishek Mishra

Employment

• Indian Institute of Management Indore Professor
  2014 - Present

Education

• IIM Lucknow PhD
  2010 - 2014

Projects & Funding

Projects & funding information is unavailable.

Publications (44)

• Role of CSR perceptions in building customer engagement
  Marketing Intelligence & Planning 2026 DOI: 10.1108/MIP-03-2024-0167
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• Effect of servicescape on employee loyalty and customer satisfaction in a public sector bank
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104743
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• Enhancing loyalty and e-WOM in virtual brand communities: a multi-country study
  Internet Research 2025 DOI: 10.1108/INTR-10-2024-1553
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• Unlocking commitment, continuance and recommendation intentions for a food delivery application brand
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-02-2025-0109
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• Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-06-2024-0417
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• ‘A Reputation to Protect’: Sport-Team Reputation as a Strategic Source of Brand Equity
  Corporate Reputation Review 2025 DOI: 10.1057/s41299-024-00200-7
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• Exploring flow experience for hotel's branded booking apps
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-01-2025-0061
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• Emojis and consumer-based brand equity: Mediation role of engagement
  Journal of Open Innovation: Technology, Market, and Complexity 2025 DOI: 10.1016/j.joitmc.2025.100574
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• e-commerce website customer engagement: Delineating the role of UTAUT, vividness, and compulsion
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103835
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• AI credibility and consumer-AI experiences: a conceptual framework
  Journal of Service Theory and Practice 2024 DOI: 10.1108/JSTP-03-2023-0108
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