MANIK BATRA

Employment

• Sharda University

Education

• Guru Gobind Singh Indraprastha University MBA
• Guru Gobind Singh Indraprastha University Phd

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• DIGITAL MANIPULATION VERSUS RESPONSIBLE CONSUMPTION: EXAMINING DARK PATTERNS THROUGH THE LENS OF SDG 12
  Zenodo 2026 DOI: 10.5281/ZENODO.19561324
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• Instrument development and psychometric testing of the maternity servicescape using user-generated content
  International Journal of Pharmaceutical and Healthcare Marketing 2025 DOI: 10.1108/ijphm-09-2024-0097
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• HABIT AND HEDONISM: SMARTPHONE DEPENDENCY BEYOND UTILITY
  Journal of Content, Community & Communication 2024
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• The influence of servicescape on behavioral intentions of customers in hospitals post the COVID-19 pandemic
  International Journal of Pharmaceutical and Healthcare Marketing 2023 DOI: 10.1108/IJPHM-06-2022-0060
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• The Role of Servicescape on Emotions and Satisfaction of Patients in Indian Hospitals
  Journal of Health Management 2022 DOI: 10.1177/09720634221109088
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• Examining the effect of servicescape, perceived service quality and emotional satisfaction on hospital image
  International Journal of Pharmaceutical and Healthcare Marketing 2021 DOI: 10.1108/IJPHM-04-2020-0026
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• Examining the effect of Servicescape, Perceived Service Quality and Emotional Satisfaction on Hospital Image
  International Journal of Pharmaceutical and Healthcare Marketing
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• The role of Servicescape on Emotions and Satisfaction of Patients in Indian Hospitals
  Journal of Health Management
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