Reshma Nasreen

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Publications (35)

• Demonetization and its Impact on the Financial Performance of the Microfinance Sector in India.
  IASSI Quarterly 2020
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• Performance Evaluation of the Microfinance Sector in India and its Neighbouring Countries: A Comparative Analysis
  Pragati: Journal of Indian Economy 2019
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• Role of social network in defining the impact of marketing - Mix on satisfaction from food items at subsistence marketplace
  Indian Journal of Marketing 2019 DOI: 10.17010/ijom/2019/v49/i2/141579
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• Impact of Marketing-Mix for Core-Food Items on Purchase Behavior at Subsistence Marketplace- An Empirical Study of Urban Subsistence Market of Delhi
  Global Journal of Management and Business Research: E Marketin 2018
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• Consumer Protection With Respect to Deceptive Advertising in China and South Africa
  , International Journal of Research in Management, Economics and Commerce 2018
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• An analysis of Policies pertaining to Deceptive advertising and Consumer protection mechanism in India
  International Journal of Research and Analytical Reviews 2018
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• PERCEIVED CONSUMER-CENTRIC MARKETING- MIX AT THE URBAN BOTTOM OF THE PYRAMID- AN EMPIRICAL STUDY OF NON-CORE FOOD ITEMS
  International Journal of Information, Business and Management 2018
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• PERFORMANCE EVALUATION OF SELECTED MICRO FINANCE INSTITUTIONS OPERATING IN NEW DELHI, INDIA
  Asia pacific Journal of Advanced Business and Social Studies 2018
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• A Study to Review the Literature Exploring the Relationship between Functional Illiteracy and Consumer Decision Making.
  International Journal of Business and Management Invention 2017
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• Micro finance industry: A review analysis
  Pranjana: The Journal of Management Awareness 2017
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