ASHOK MALHI

About

Dr. Ashok Malhi is Assistant Professor (Management) at Mittal School of Business, Lovely Professional University, Punjab, India. His research interests include Artificial Intelligence, Digital Marketing, Blockchain Technology, Internet of Things, Cloud Computing, Technology Adoption, Supply Chain Innovation, and Data Analytics. He has published research in indexed journals, conference proceedings, and edited volumes.

Employment

• Lovely Professional University assistant professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• A Study on Digital Intelligence and Influencer Marketing for Sustainable Diversification of India's Retail Economy
  2025 7 citations DOI: 10.4018/979-8-3693-8492-3.ch001
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• Assessing the Role of Digital Awareness in Promoting Polymer-Based Sustainability
  Macromolecular Symposia 2024 5 citations DOI: 10.1002/masy.202300092
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• Wearable Technologies for Health: Investigating Behavioral Intention to Adopt Cloud-Based Smartwatch
  2023 2 citations DOI: 10.1007/978-981-99-1620-7_16
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• What Drives Adoption of Cloud-Based Online Games in an Emerging Market? An Investigation Using Flow Theory
  Machine Intelligence and Data Science Applications 2022 0 citations DOI: 10.1007/978-981-19-2347-0_60
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• Machine intelligence versus terrorism
  Artificial Intelligence and Global Society 2021
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