Sigma Soni

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Green Hotel Re-Patronage Intention: A BRT Perspective: An Abstract
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2023 DOI: 10.1007/978-3-031-24687-6_128
  +Save
• The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value
  Journal of Consumer Behaviour 2022 DOI: 10.1002/cb.2047
  +Save
• The effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective
  Tourism Recreation Research 2022 DOI: 10.1080/02508281.2022.2052630
  +Save
• Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective
  Journal of Promotion Management 2021 DOI: 10.1080/10496491.2020.1829774
  +Save