Dr.Partha Das

About

Dr Partha Das completed his full-time PhD in the Department of Design at the Indian Institute of Technology Guwahati. His current research primarily focuses on advertising, visual arts pedagogy, visual rhetoric, and gender studies. In addition to his academic pursuits, he is also a practising artist and serves as an Assistant Professor at the School of Design, MIT Peace University.

Employment

• Dr. Vishwanath Karad MIT World Peace University Assistant Professor
  2026 - Present

Education

• Rabindra Bharati University MASTER OF FINE ARTS
  2015 - 2017
• University of Calcutta BACHELOR OF VISUAL ARTS
  2008 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Do Indian Audiences Prefer Banking Print Advertisement Visual Metaphor?
  2025 DOI: 10.1007/978-981-96-4383-7_35
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• Visual Metaphors in Advertisements: A Roadmap for New Researchers
  The International Journal of Visual Design 2025 DOI: 10.18848/2325-1581/CGP/v19i01/61-85
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• Unveiling Gender Differences in Visual Metaphor Interpretation in Indian Banking Print Advertising
  Archives of Design Research 2024 DOI: 10.15187/adr.2024.08.37.4.99
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• Creating a Proxy Advertisement for Cognitive Response Evaluation in Visual Metaphor Studies Under Advertisement Research
  2024 DOI: 10.1007/978-3-031-47281-7_62
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• Gender Role Portrayal in Indian Advertisement: A Review
  Lecture Notes in Networks and Systems 2022 DOI: 10.1007/978-3-030-94277-9_40
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