MS
Mukul Dev Surira
Cochin University of Science and Technology, University of Petroleum and Energy Studies, Kurukshetra University
Research areas: Business, Management and Accounting · Marketing · Diverse Aspects of Tourism Research · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business
0000-0001-9859-1344
Employment
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Cochin University of Science and Technology Doctoral Scholar2021 - Present
Education
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University of Petroleum and Energy Studies MBA (International Business)
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Kurukshetra University B. Tech (Computer Engineering)
Projects & Funding
Projects & funding information is unavailable.
Publications (7)
- Communal vs. exchange appeals: Relationality framing as a strategy to discourage platform bypassing Save
- Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model Save
- Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions Save
- Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior? Save
- Trash in the bin, to a cleaner scene we cling: a mixed method approach on tourists’ binning behavior at two spiritual destinations Save
- Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption Save
- Why are Indian Digital Natives Resisting Telemedicine Innovation Resistance Theory Perspective Save