Joydeep Srivastava

Employment

• Temple University Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• How to Tell a (News) Story? Quantifying the Impact of News Format and Storytelling on Engagement
  Information Systems Research 2025 DOI: 10.1287/isre.2022.0650
  +Save
• The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
  Journal of Marketing Research 2024 DOI: 10.1177/00222437231178544
  +Save
• Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations
  Journal of Business Research 2024 DOI: 10.1016/j.jbusres.2023.114430
  +Save
• To Partition or Not to Partition: Role of Trade‐in Price on Consumer Evaluations of Purchases Involving Trade‐Ins
  Journal of Consumer Psychology 2022 DOI: 10.1002/jcpy.1238
  +Save
• A Differential Motivation Account for the Disparity between Willingness to Accept and Willingness to Pay
  Journal of Consumer Psychology 2021 DOI: 10.1002/jcpy.1197
  +Save