Ekta Srivastava

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Publications (6)

• Understanding global social media influencer (SMI) marketing through credibility: a review, integrative framework and research agenda
  International Marketing Review 2026 DOI: 10.1108/IMR-04-2025-0175
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• Public service announcements: A literature review and way forward
  International Journal of Consumer Studies 2023 DOI: 10.1111/ijcs.12942
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• Nostalgia: A Review, Propositions, and Future Research Agenda
  Journal of Advertising 2022 DOI: 10.1080/00913367.2022.2101036
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• Ignorance Hurts but Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene?
  SSRN 2019
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• Nostalgic advertising: managing ambivalence to make it work
  Marketing Intelligence and Planning 2019 DOI: 10.1108/MIP-04-2018-0127
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• Nostalgic advertising in India: a content analysis of Indian TV advertisements
  Asia Pacific Journal of Marketing and Logistics 2017 DOI: 10.1108/APJML-10-2015-0152
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